What an interesting way to reflect on the course material by revisiting our first assignment! Looking at the Volkswagen advertisement, I see its purpose as selling a car to an average middle class, all-american family with the suburban house, stay-at-home mom, two kids and dog.  In line with the purpose, I see the intended audience as the average middle class family. Using the remote key to "lighten" up the car for Darth Vader is a clear indication that Volkswagen also is appealing to the "non-drivers" in the family. What better way to have your child rally for a 4 door sedan! I would think that the advertising team on this ad considered how children beg their parents for the minivan with the table in the middle and the high tech video system throughout. What car can complement the minivan for the family that may already have one? One with special Star Wars powers, perhaps? The mom's voice is probably not represented but does she really care? Is this ad about her? She probably already has her minivan or SUV so how can the dad's car be cool? How can he impress his mini Vader? The design is simple and completely relatable. The mom in the kitchen, the sister not home so the little brother can get in her room, the dog on the rug, the little boy playing Star Wars and "controlling" everything in his path. Every middle class (two parent) family can relate:)